Simon Sinek has unlocked the secret to how leaders make decisions and why some organizations succeed over others. His TED Talk, which explores a “golden circle” of decision-making, has over 24 million views. Sinek is a bestselling author of two books, Start with Why
and Leaders Eat Last
, and an adjunct of the RAND Corporation. He is frequently featured in major publications and he has contributed to the Huffington Post and Entrepreneur.com. Sinek also teaches graduate-level strategic communications at Columbia University.