Leading motivation scientist and health coach, Michelle Segar has spent over twenty years researching how to create sustainable health-related behavior change. Her book, No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness,
filled with engaging client stories, is the go-to resource for both individuals and professionals who want to learn the science and method for creating lasting motivation to exercise. She directs the University of Michigan's Sport, Health, and Activity Research and Policy Center and consults with global companies. Segar is frequently interviewed in places like the New York Times
, Wall Street Journal
, and Prevention
Magazine and delivers keynotes nationally. Her clients include Kaiser Permanente, Walmart, Adidas, PepsiCo, and the National Business Group on Health. She ran with the Olympic Torch at the 1992 Olympic Games in Barcelona.